The day on which the Super Bowl is played, now considered by some an unofficial American national holiday, is called "Super Bowl Sunday". It is the second-largest day for U.S. food consumption, after Thanksgiving Day. In addition, the Super Bowl has frequently been the most-watched American television broadcast of the year. The Super Bowl is also among the most-watched sporting events in the world, almost all audiences being North American, and is second to soccer's UEFA Champions League final as the most watched annual sporting event worldwide.
Last Sunday, the bone crunching down to the last minute clash between the winning New England Patriots and the Seattle Seahawks drew a historic 114.5 million viewers. Topping the 112.2 million audience of last year’s 43-8 blowout game on where the Seahawks smashed the Denver Broncos, Sunday night’s Super Bowl is now the most watched show in U.S. TV history. Viewership of the game surged to 120.8 million from 9:45 – 10 PM ET in the dramatic fourth quarter.
Products such as Dorito's, Budweiser, Toyota, and McDonald’s paid a record $4.5 million for a 30-second commercial spots. Below is a collection of some of those commercials.
Dorito's Super Bowl Commercial - "When Pig's Fly"
Avocados from Mexico Super Bowl Commercial
Nationwide: "Make Safe Happen" "A well-made ad, beautiful even, with an important message—but a terrible party guest," Adweek editor Tim Nudd wrote, calling it "one of the bigger commercial fails ever on the game." Meanwhile, Nationwide has defended the ad, saying many people don't know the dangers of childhood accidents.
Mercedes-Benz "Fable" Commercial - The storybook legend of two woodland creatures racing for forest dominance gets a fresh, modern spin thanks to a special guest appearance by the 2016 Mercedes-AMG GT S, the all-new high performance sports car built by Mercedes-AMG engineers to take on all challengers. It's a fun, thrilling, action-packed tale featuring a hare, a tortoise and 503 horses.
Mophie - The ad for the remote phone charger shows what happens when a phone dies. AdWeek editor Lisa Granatstein said, "God help us if the power upstairs goes out; the smartphone charger shows us why."
BMW i3: "Newfangled Idea - In 1994, no one knew how big the Internet would be, as shown by a clip of broadcasters Katie Couric and Bryant Gumbel then. The commercial flashes forward 21 years later to the new all-electric BMW i3, which is made in a wind-powered factory. AdWeek editor Lisa Granatstein said she loved the surprise of the "Today" show flashback and the seamless cut to the twosome jabbering away over how to drive an electric car. "They've still got chemistry, and it was great to see them reunited," Granatstein said.
NO MORE's Official Super Bowl Ad - (the first-ever Super Bowl commercial addressing domestic violence and assault). This ad, is a serious one and contains an actual recording of a 911 call.
Dodge Super Bowl Commercial - Wisdom - "We are dropping 100 years' worth of wisdom on our official 2015 Super Bowl commercial, so listen up! You call it attitude, we call it character. Sometimes in order to get the most out of life you need to keep your eyes open and your mouth shut. So live fast, don't grumble and most importantly never, ever forget where you came from."
2015 TurboTax Big Game Commercial
Sprint's Super Apology - Sprint called AT&T and Verizon a goat in a commercial. It was inaccurate. Now, it’s time for Sprint to set the record straight in this apology.
Let’s Play: The Big Game Commercial Featuring A Remote Control Lexus RC
EAT24 Super Bowl Commercial 2015 - Do you yell at household appliances? Have you ever cried over egg rolls? Do you smell ham and pineapple even though there's no pizza around? If you said yes to any of these questions, you're Hangry (Hungry + Angry). You need EAT24, the app that tells hunger to shut up.
Data Vulture | T-Mobile Commercial - What happens when wireless carriers scavenge back the data you don’t use? Things can go wrong. Very wrong. But with Data Stash from T-Mobile you get to keep the data you pay for and keep the Data Vultures at bay.
Microsoft Super Bowl Commercial 2015: Braylon O'Neill - Born missing the tibia and fibula bones in both of his legs, six year old Braylon O’Neill is now thriving and playing sports with the help of Microsoft technology.
Clash of Clans: Reveng
Minions Super Bowl Commercial
Kia: “The Perfect Getaway” - "Self-satirizing celebrities seem to be a thing this year, and Pierce Brosnan's less-than-subtle effort to reprise his role as 007 pays off big time for both the actor and the car," AdWeek editor Lisa Granatstein said.
Budweiser: Lost Dog
"Surprise" - Discover it card commercial
McDonald’s: Pay with Lovin’
WeatherTech: "America at Work" - At WeatherTech® we continue to build. We continue to grow. And we continue to prove the skeptics wrong. It can be done in America – we’re doing it every day.
Jublia: "Tackle It" AdWeek editor Tim Nudd said the commercial about toenail fungus featured a "grating" voiceover and "cut-rate animation of a foot playing football (get it?)."
Fred Jackson's Story: Understanding What's Important M&T Bank Commercial - "We asked M&T Bank customer Fred Jackson to share what’s important to him. Because what’s important to Fred is important to us. In this commercial, Fred reflects on early parts of his career. Despite being told by three different football scouts that he wasn’t good enough to play, it never stopped him from competing. He points out that a commitment to hard work has got him where he is today; still playing and doing whatever it takes to stay on the football field. For Fred, perseverance and hard work are important to him."
Chris Dambach's Story: Understanding What's Important M&T Bank Commercial
The Doritos competition - Crash the Super Bowl is an annual online commercial competition run by Doritos, where fans get to create, vote on, and pick their next Super Bowl commercial—the biggest of big leagues. Each year at least one fan-made commercial is guaranteed to air during the Super Bowl. Below are some of the runnerups.
Doritos 2015 Super Bowl 2nd Place Winner is Doritos When Pigs Fly by Graham Talbot of Canada. CREATOR: Graham Talbot BUDGET: $1,200 (U.S.) OCCUPATION: Freelance Producer and Director of Photography AGE: 25 CITY: Maple Ridge, BC, Canada BORN: Fort Langley, Canada
Doritos Trouble in the Back Seat - CREATOR: Jason Johnson BUDGET: $100 (U.S.) OCCUPATION: Creative Director AGE: 39 CITY: McLean, VA BORN: McLean, VA
Doritos Angler Doritos Fish Super Bowl 2015 Commercial - CREATOR: James Bedford BUDGET: $15-20 (U.S.) OCCUPATION: Freelance Director AGE: 40 CURRENT CITY: Hurstbourne Priors, Hampshire, England (UK) BORN: London, England
Doritos Selfish Sneezers
Doritos Super Bowl Commercial 2015 Doritos Manchild - CREATOR: Armand de Saint-Salvy BUDGET: $700 (U.S.) OCCUPATION: Director AGE: 36 CURRENT CITY: Sydney, Australia BORN: Sydney, Australia.